What can be registered as a European Union trademark?
Any sign that is or can be graphically represented may be registered. The ability to be graphically represented is also what distinguishes trademarks from trade names. Therefore, the object of registration may include words (even names of people), drawings, geometric or abstract shapes, letters, the shape or typology of a product, the presentation of a product or service, etc.
Registration is, however, conditional to the sign for which the application for a European trademark registration is sought being ideal for differentiating it in trade from other similar goods from competing companies.