Why is trademark and patent registration important?

Creating a brand is a process that requires dedication, commitment and bureaucracy. Regardless of whether we write a book or want to launch a new brand on the market, registering it is a very important step that we must take into account. The brand is one of the most determining aspects when marketing products or offering services. The trademark registration shows that the person who created it has legal protection and power in it.

Registering a brand will prevent other brands from marketing products similar to ours

Likewise, registering the brand will allow for a differentiating element from the competition, attracting attention to the target, as well as creating customer loyalty. On the other hand, a patent converts the idea into benefits, so it is very important to legally protect the inventions we have made.

On the other hand, it also helps the business, whatever it is, become more solid and competitive. It is important to note that the new Spanish patent law economically favors the protection of innovations that both SMEs and entrepreneurs have, thanks to the reduction of official fees. It must also be taken into account that the importance of registering a certain patent is also based on the fact that it makes marketing easier, since it grants prestige and increases the value of the brand.

These are the benefits of registering a trademark

The benefits of registering a trademark are numerous. The first of them focuses on the fact that a patent translates into a competitive advantage, as we indicated previously. The trademark registration offers ownership and exclusive right of exploitation, making it impossible for third parties to have the opportunity to use it or plagiarize it.

On the other hand, with the registration we get the protection of the brand against the use by third parties. Proceeding to the registration or patent will mean that anyone uses an identical brand or that can be confused with ours. On the other hand, we will create value with the brand or patent, since by registering it we will be able to consolidate the value of what we do. Therefore, it becomes an intangible asset that we must protect.

A patent is an instrument for advancement and technological development, and patents are a good sales and marketing argument. By registering it, we will give it prestige and increase the value of our brand. And what about prestige? Creating, locking and taking care of the brand is a basic strategy that in the medium term will generate prestige and recognition for the business. This fact can translate into a higher volume of customers, greater trust and increased credibility.

But without a doubt, the most outstanding benefit of all is the protection of industrial designs and the name of the business. In this way, exclusive rights are obtained and competition brands are prevented from imitating, reproducing or marketing products and services that are similar or have similar names. Since the brand name and the patent are elements of differentiation, we should not leave them unprotected.